About SimpleAI
Small and medium businesses deserve the same quality AI thinking as the big firms. Without the enterprise price tag, without the jargon, and without the waste.
Why we exist
We started SimpleAI because we saw a gap. The AI tools and thinking available to large enterprises — the kind we helped build alongside engineering teams at companies like Google, Microsoft, and Adobe — weren't reaching the businesses that needed them most: small and medium firms, local businesses, growing teams that don't have a CTO or an R&D budget but do have real operational problems that AI can genuinely solve.
We've shipped production AI systems across healthcare, retail, fintech, and media. We've built secure platforms from scratch, fixed broken integrations at scale, and deployed AI in places you wouldn't expect — in-store avatars, real-time transcription tools, automated billing systems, generative image pipelines. That hands-on technical depth is what makes our advice different. We don't just consult. We build.
What frustrated us about how AI is usually sold is the abstraction. Consultants pitch frameworks. Vendors talk about transformation. Nobody asks the simple question: what does your week actually look like, and which parts of it are costing you more time and money than they should? That's where we start. Every time.
How we work
Four things that don't change, regardless of project size or scope.
Honest assessment first
We'll tell you if AI isn't the right answer. Sometimes the honest finding from a consultation is that the thing you want to automate isn't worth automating — yet. We'd rather say that early than build something that doesn't stick.
Fixed fees, no surprises
Every project is scoped and priced before we start. You know what you're committing to. We know what we're delivering. Nobody's watching the clock.
Plain English throughout
No jargon in our reports, our meetings, or our invoices. If we can't explain what we're building in plain terms, that's our problem, not yours.
Outcomes, not hours
We measure success by what actually changes — time saved, costs reduced, leads generated, work your team no longer has to do. Not by how many hours we logged.
Technical depth
Under the hood, we're engineers. We build what we recommend — in production, to spec, and handed over properly. Our team has real experience across the full stack: from frontend interfaces through to cloud infrastructure, AI model integration, and payment systems.
AI & LLM Integration
OpenAI, Claude, agents, RAG pipelines, Stable Diffusion, HeyGen
Frontend
React, Next.js, TypeScript, Tailwind CSS, Preact
Backend & APIs
Node.js, Python, REST, WebSockets, serverless functions
Cloud & Infrastructure
AWS, GCP, Cloudflare, Vercel, Fly.io, Docker
Databases & Storage
Supabase, PostgreSQL, D1 (SQLite), Tigris, KV stores
Payments & Auth
Stripe Connect, usage billing, NextAuth, Google OAuth
Giving back
We do pro bono work for charities and volunteer causes. If you're a not-for-profit or community organisation, we're happy to offer free consultation and oversight — whether that's advising on which AI tools are worth your time, helping with technology procurement, or reviewing what a vendor has proposed before you commit.
We believe the same practical, no-nonsense approach that helps businesses should be available to the organisations doing good work in their communities. No strings, no upsell. Just honest advice from people who understand the technology.
Work with people who'll be straight with you.
If AI can help your business, we'll show you exactly how. If it can't, we'll tell you that too. Start with a free consultation.
Book your free consultation