Case studies

Results, not promises.

Operational results for UK businesses, and a portfolio of technical AI and software builds.

Business automation

Operational results for UK businesses

Logistics, 12 staff

The problem

Invoice processing was taking one member of staff the better part of a Friday every week — manual data entry from supplier PDFs into their accounting system.

What we built

An automated pipeline that reads incoming invoice PDFs, extracts the relevant fields, and pushes them directly into their accounting system for review. Built and live in six weeks.

4hrs → 20min

Weekly invoice processing time

"We knew we were wasting time on invoices. We didn't know how much until they showed us."

Marketing agency, 8 staff

The problem

Client reports took two to three hours each to produce — pulling data from multiple platforms, writing commentary, formatting everything to brand. The team was doing it for fifteen clients a month.

What we built

An AI-assisted first-draft system that pulls performance data, generates structured commentary, and outputs a formatted report ready for an account manager to review and personalise. The team now handles 40% more clients.

60% faster

Report production time, per client

Accountancy practice, 22 staff

The problem

New client onboarding required staff to manually extract and re-enter information from identity documents, bank statements, and company filings — a process that took up to three days per client.

What we built

An automated document processing workflow that extracts, validates, and populates client records from uploaded documents. Manual data entry is gone. Staff now review outputs rather than produce them.

3 days → 4 hours

Client onboarding time

"The process used to follow the documents around. Now the documents follow the process."

Client details are anonymised by default. We'll share specific names and contacts as references where clients have consented.

Technical builds

AI and software projects

A selection of production systems built across healthcare, retail, fintech, and media.

Dance Studio SaaS · 2026

The problem

A dance studio management platform had complex billing logic — stacking benefits, multi-class discounts, family caps — with no automated test coverage and approximately 20 undiscovered bugs.

What we built

Audited and rebuilt the payment system using Stripe Connect. Wrote 500+ automated tests exposing the billing logic gaps, set up local Stripe webhook integration, and prepared a full data migration to Supabase.

500+

Automated tests written — ~20 billing bugs found

Retail AI · 2025

The problem

An interactive AI avatar deployed in a Swiss beauty store was silently draining API credits due to WebSocket connection issues. Customers were getting dropped mid-conversation.

What we built

Diagnosed and fixed the WebSocket lifecycle management, added full conversation logging, and rebuilt the frontend for reliable real-time performance. Ongoing remote support via AnyDesk.

Live

In-store AI avatar — stable, logged, and supported

"One of the most skilled guy I've ever met. Fast, precise and proactive. You did a great job!"

Healthcare Tech · 2024

The problem

Medical teams needed a HIPAA-compliant way to transcribe multi-speaker audio files, with clean speaker identification and flexible export for downstream workflows.

What we built

Full-stack audio transcription platform built from scratch. Users upload files, Deepgram processes them with speaker diarisation, and outputs TSV, DOCX, or JSON. Includes Google OAuth, HIPAA-compliant mode, project management, and automated file cleanup. Deployed on Fly.io.

HIPAA

Compliant — full-stack, built from scratch

"William is fantastic. He made a realistic proposal, delivered on time and on budget, and communicated tangible solutions when he hit problems."

Cloud Storage SaaS · 2024

The problem

A founder needed a secure cloud storage MVP with auth, file management, nested folders, and usage-based Stripe billing — shipped fast.

What we built

Full-stack MVP: authentication, file upload and viewing, nested folder structures, and Stripe usage-based billing. Built and shipped in one week.

7 days

From brief to shipped MVP

"William impressed me with his professionalism and commitment to delivering high-quality work. He set up the entire system in a way that was easy for me to understand and manage."

Presentation SaaS · 2023

The problem

A media company needed a browser-based tool to create templated presentations at scale — drag-and-drop editing, variable placeholders, and bulk generation from a CSV upload.

What we built

SaaS prototype: slide editor with drag-and-drop text and images, CSV-driven variable population, and .pptx download. Prototype delivered in days.

Days

From idea to working prototype

"William is very professional, great at communicating your project needs and very good at what he does."

B2B Directory · 2023

The problem

An existing React web app needed a CMS backbone to power a browsable manufacturer directory, replacing a hardcoded data approach that the team couldn't maintain.

What we built

Integrated Strapi CMS into the existing codebase — browsable directory with search, filtering, and user favourites. Clean handover with editorial workflows the team could manage themselves.

CMS

Integrated — search, filter, and favourites

"Shows absolute competence in picking up your current tech stack with ease. A fast and detailed developer with great communication skills."

Fashion / AI · 2022

The problem

A fashion resale startup needed a demo tool to show investors how AI could let buyers virtually swap clothing on photos.

What we built

An AI-powered inpainting tool: users select a clothing region, enter a prompt, and the tool generates a composite image with the outfit replaced. Backend chains three model calls — segmentation, inpainting, and compositing — via Stable Diffusion.

3-stage

AI pipeline: segment → inpaint → composite

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